Online Article Writing and Blogging Test (U.S. Version) - part 2

1. What is a "metablog"?

Answers: • A blog about blogging

2. There's little need to copy text before trying to publish it to the web because you rarely lose the text at the time of publication.

Answers: • False

3. At what point does a work – whether an online blog or in print – come under copyright?

Answers: • As soon as it is created

4. Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because _____________________ .

Answers: • the search engines may restrict your site or future listings, or ban you altogether

5. What are "FAQs"?

Answers: • Frequently Asked Questions

6. What is "podcasting"?

Answers: • Distribution of audio and other media files for download to digital music or multimedia players such as iPods

7. What are "blooks"?

Answers: • Books that are written by bloggers and generally grow out of their blogs

8. What is 'placing of keywords in the important parts of a webpage so that search engines may give them priority' called?

Answers: • Keyword prominence

9. Why is it damaging to have disfunctioning or non-functioning(dead)links on your website?

Answers: • b and c

10. What do we mean when we say an author's copyright is within "the public domain"?

Answers: • We mean it is freely available for all, can be copied, reproduced and re-published

11. What is a "feed aggregator" or "feed reader"?

Answers: • A Web application which collects web content such as news, blogs, podcasts and vlogs for easy viewing in a single location

12. In sourcing information, you may use materials not subject to copyright such as names, common symbols, lists of ingredients, short phrases, slogans, slang, titles etc.

Answers: • True

13. Which of the following is/are good way(s) of promoting your business or website and thereby selling your products online?

Answers: • All of the above

14. What will happen if you type the words sport -basketball in the Google search box?

Answers: • Google will find the web pages about "sport" that do not contain the word "basketball"

15. What is "fair use" in terms of using someone else's copyrighted material online?

Answers: • A defense argument that an individual who is sued for copyright infringement can use, namely that the use of the material was in public interest

16. What are "article submission sites"?

Answers: • Sites that help submit articles you have written about your product for online publication so you don't have to spend valuable time sending out your articles individually

17. Where did the term "blog" originate?

Answers: • An abridgment of the two terms, "web" and "log"

18. How long does an author's copyright – whether in print or online - last in the U.S.?

Answers: • For 70 years after he/she dies

19. Which of the following are good ways of sourcing information for online content such as blog postings?

Answers: • Reading other blogs of a similar nature

20. If you own a copyright on your own works, you can license your work for reproduction and publication around the world according to place and length of time.

Answers: • True

21. Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?

Answers: • Blogerati

22. Which of the following are good techniques for building a greater business audience for your blog?

Answers: • Partner with non-competing businesses

23. Which of the following are most important when optimizing content for search engines?

Answers: • Adding keywords, tags, metatags and having quality content and regular updating

24. State whether True or False.

Copyright is available not just for published works but also for works in private use that have not or may never be published.

Answers: • True

25. Which of the following is the most effective idea for creating a target audience that returns again and again to your blog?

Answers: • Re-read and be your own editor, always removing unnecessary words and phrases; keep your postings relatively short and post regularly

26. What is "misinformation"?

Answers: • Information which is misleading or distracting or at least partially wrong

27. Which of the following features will increase the likelihood of a reader staying longer on your blog?

Answers: • Using external links to generate the new page as a pop-up window rather than going directly to the new site

28. What do you mean by your article being "non exclusive" while selling it online?

Answers: • That you can publish it online elsewhere so long as they are "non exclusive" too

29. If words/phrases are lifted from an original writing on the internet - not from a printed book - it's not plagiarism.

Answers: • False

30. What distinguishes a blog from a website?

Answers: • Postings that occur according to a timeline that is updated so old posts can be traced

31. What is an "open thread"?

Answers: • A thread that is open for discussion by those posting to it

32. What are "grey hat techniques"?

Answers: • An optimisation strategy defining an unknown area of reputability/validity

33. What is an "affiliate business program"?

Answers: • Signing up to be a business partner with another online company to promote each other's interests and thereby reaching a larger market

34. Which is the correct order for finding your target audience and selling goods or services to it?

Answers: • Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales

35. In terms of keywords for promoting a website about global money, which of the following groups would be the best choice?

Answers: • Dollar, yen, pound sterling, exchange rate

36. What are "subsidiary rights" if your blog becomes successful enough to receive an offer of publication in print?

Answers: • All secondary rights sold by the agent or publisher, such as volume rights, audio rights, film and T.V. rights, book club rights, paperback rights etc.

37. At the end of an article, the reference list to other relevant works that may or may not have been cited is called the _________________.

Answers: • Original material

38. What changes you should incorporate in your writing style—when writing about the university application process—if you're writing for student applicants and not for their parents?

Answers: • Add anecdotes in the description; students prefer an anecdotal style of writing

39. What can you do to make your articles more appealing to online readers?

Answers: • All of the above

40. What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?

Answers: • Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more

41. What does "SEO" stand for?

Answers: • Search Engine Optimization

42. Online articles do not need to be cited especially when taken from another online source.

Answers: • False

43. Which of the following are good ways of protecting your online content?

Answers: • Potentially encrypting your HTML

44. What is an "anonoblog"?

Answers: • A blog written and maintained by an anonymous author, often under a pseudonym or pen name

45. What is "blogosphere"?

Answers: • The collective content of the blogs worldwide

46. Which of the following is not a blogging provider or blogging service available on the web free of cost?

Answers: • BlueHost

47. Why is it important to make regular postings – if not daily postings – to your blog?

Answers: • To encourage a regular readership, returning traffic, and so web robots can see your blog is regularly active

48. What are "Google alerts"?

Answers: • A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content

49. If your website sells golf equipment, your promotional articles should be written about _________ .

Answers: • the best clubs to use at certain times

50. What are "stop words"?

Answers: • Some common words (such as "and", "or" and "in") that are usually ignored by a search engine performing a search

51. Is it a good idea to have two blogs with the same content to try and increase traffic?

Answers: • No, as search engines such as Google will most likely list only one blog which may not be your preference

52. What is the common rule for taking images from the web and using them on your blog or website?

Answers: • Check to see if these are freely available, and if so, proceed; otherwise contact the copyright holder or blog/site manager for permission

53. What is the difference between a "patent" and a "trademark"?

Answers: • A trademark protects a word, device or name that is used for trading goods whereas a patent protects inventions or discoveries

54. Which of the following is a good approach to planning to write a blog posting?

Answers: • Idea, source content, write draft, save, read and edit, post to blog

55. What is "autocasting"?

Answers: • An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds

56. Search engines will return different results depending on the word order of the search terms.

Answers: • True

57. When writing an article about safety and light bulbs, which of the following is likely to be your target audience?

Answers: • All of the above

58. Why is it sometimes a good idea to create a blog independently with a host other than a free blog hosting service such as the Blogger?

Answers: • You can add more intelligent interactivity such as widgets, site design, custom URLs etc

59. Which of the following is most likely to guarantee the content on your blog is professional, subject-appropriate and grammatically correct?

Answers: • Reading it through before posting

60. Which of the following techniques can provide increased credibility to an article?

Answers: • External links to other sites combined with sophisticated quality content

61. Can you sell your copyright?

Answers: • Yes, by licensing it according to territory and time

62. Blog comments show up in Google searches in addition to the blog posts.

Answers: • True

63. What are the websites "writework.com" and "schoolsucks.com"?

Answers: • Websites where students can obtain papers to wrongfully use as their own, often for free

64. What does the term "spomment" refer to in the blogosphere?

Answers: • Comment spam

65. What is the term used for "the number of times the keyword is used divided by the total word count on the page"?

Answers: • Keyword density

66. What is a "tag"?

Answers: • A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post

67. What is a "bye-line"?

Answers: • The text at the end of a post that identifies the poster, and a play on "byline", used to identify the writer of a newspaper article

68. What is a "plagiarism warning banner?"

Answers: • A banner you place on your site or blog to deter potential plagiarists

69. If you're writing an article about applying for admission to graduate courses in universities, your target audience is likely to be _________.

Answers: • a range of readers who are thinking of applying for admission to a graduate school

70. If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?

Answers: • Contacting other automotive industry blogs and websites offering a link-exchange

71. What is a "biz blog"?

Answers: • A blog owned and run by a company or corporation

72. What is a "CEOBlog"?

Answers: • A blog maintained by a Chief Executive Officer

73. It's a good idea to create identical content on multiple blogs as this can increase web traffic and get higher listings in search engines.

Answers: • False