1. What is Facebook marketing useful for?
Answers: • All of these
2. What is Google's character display limit for the 'title tag' in search results?
Answers: • 70 characters
3. In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers?
Answers: • Inbound Marketing
4. What is an interstitial ad?
Answers: • An ad that fills a user's screen when navigating between two pages
5. What is the name of Facebook's new search feature?
Answers: • Graph
6. What is a pop-under window ad?
Answers: • An ad that the user does not see until they close out of their current window
7. Which of the following is NOT allowed on LinkedIn advertising?
Answers: • Floating ads
8. What is the name for the small graphic that appears in a browser's address bar?
Answers: • Favicon
9. What is the term for a blog or blogger's list of links to other blogs they read or support?
Answers: • Blogroll
10. Which of the following is considered permission marketing?
Answers: • Opt-in email
11. means advertisers pay for every thousand displays of their message to potential customers
Answers: • CPM
12. Which term refers to content that remains topical and relevant over long stretches of time?
Answers: • Evergreen
13. The number of visitors to take action after reading your content is measured by:
Answers: • Conversion
14. What does MUV stand for?
Answers: • Monthly Unique Visitors
15. Which email marketing technique is proven to lower SPAM complaints?
Answers: • Requiring user opt-ins
16. Which of the following can be used to tag images on the web, for SEO optimization?
Answers: • Alt Text
17. What is a back/inbound link?
Answers: • When another website links to a page on your website
18. Bitly is a
Answers: • URL shortener
19. What is the first step for online marketing?
Answers: • Identify goals and objectives
20. What is the character limit for a single Tweet?
Answers: • 140
21. What does CPI stand for?
Answers: • Cost Per Impression
22. Which best describes affiliate marketing?
Answers: • Performance-based marketing that rewards a partner for clicks or conversions
23. Testing two different Calls to Action to see which perform better is called:
Answers: • A/B testing
24. What is niche marketing?
Answers: • Marketing to a target group of users who share common characteristics and are likely to buy your products
25. Among following which option is more likely to drive genuine traffic to your website?
Answers: • Optimizing PPC Campaigns on Google adwords
26. What do you need to add to an image for a search engine to "see" it"
Answers: • Alt tags
27. What type of marketing is blogging considered to be?
Answers: • Content marketing
28. What is the process search engines use to find content and make it available to users via search results?
Answers: • Indexing
29. Which of these is NOT a marketing call to action?
Answers: • Love what you do
30. Where can keywords be placed for search engine optimization?
Answers: • All of these
31. Which of these describe geo-targeted marketing?
Answers: • Marketing ads that only appear to users in a specific region.
32. What is SEM?
Answers: • Search Engine Marketing
33. What is a CMS?
Answers: • Content Management System
34. Often referred to simply as Blogger, which of the following is Google's blogging platform?
Answers: • Blogspot
35. CTA stands for...
Answers: • Call To Action
36. Which of these is a characteristic of drip marketing?
Answers: • All of these
37. True or False? Setting up a Mobile Redirect and using Mobile CSS are effective ways at optimizing your site for mobile viewers.
Answers: • True
38. What is B2B marketing?
Answers: • Business to business
39. Which metric can you track with Facebook Ads?
Answers: • All of these
40. Which of the following provides a form of paid advertising?
Answers: • Google AdWords
41. What is a floating ad?
Answers: • An ad that moves across the screen as the user scrolls
42. What does SEO stand for?
Answers: • Search Engine Optimization
43. What are the benefits of social media marketing?
Answers: • All of these
44. What is Google Analytics used for?
Answers: • All of these
45. Which of these is an advantage of email marketing?
Answers: • All of these
46. Blogging is best used for:
Answers: • All of these
47. What does PPC stand for?
Answers: • Pay Per Click
48. Which of these is a type of online marketing?
Answers: • All of these
49. Which analytics does Twitter Ads specifically provide?
Answers: • Follower growth chart
50. Which of the following does NOT provide certified Twitter analytics?
Answers: • Google
51. What is the maximum animation loop length when marketing on LinkedIn?
Answers: • 30 seconds
52. Google Analytics can be used to directly track performance of
Answers: • Mobile Apps & Websites
53. What is the top tool used in inbound marketing campaigns?
Answers: • Content
54. What is the time limit for videos recorded on Instagram's video service?
Answers: • 15 seconds
55. Assisted Conversions Report in Google Analytics can be found under
Answers: • Multi-Channel Funnels
56. ASO stands for
Answers: • App Store Optimization
57. What is the time limit for videos recorded on Twitter's Vine service?
Answers: • 6 seconds
58. What two halves make up the engagement metric?
Answers: • Positive & negative engagement
59. What two halves make up the engagement metric?
Answers: • Positive & negative engagement
Answers: • All of these
2. What is Google's character display limit for the 'title tag' in search results?
Answers: • 70 characters
3. In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers?
Answers: • Inbound Marketing
4. What is an interstitial ad?
Answers: • An ad that fills a user's screen when navigating between two pages
5. What is the name of Facebook's new search feature?
Answers: • Graph
6. What is a pop-under window ad?
Answers: • An ad that the user does not see until they close out of their current window
7. Which of the following is NOT allowed on LinkedIn advertising?
Answers: • Floating ads
8. What is the name for the small graphic that appears in a browser's address bar?
Answers: • Favicon
9. What is the term for a blog or blogger's list of links to other blogs they read or support?
Answers: • Blogroll
10. Which of the following is considered permission marketing?
Answers: • Opt-in email
11. means advertisers pay for every thousand displays of their message to potential customers
Answers: • CPM
12. Which term refers to content that remains topical and relevant over long stretches of time?
Answers: • Evergreen
13. The number of visitors to take action after reading your content is measured by:
Answers: • Conversion
14. What does MUV stand for?
Answers: • Monthly Unique Visitors
15. Which email marketing technique is proven to lower SPAM complaints?
Answers: • Requiring user opt-ins
16. Which of the following can be used to tag images on the web, for SEO optimization?
Answers: • Alt Text
17. What is a back/inbound link?
Answers: • When another website links to a page on your website
18. Bitly is a
Answers: • URL shortener
19. What is the first step for online marketing?
Answers: • Identify goals and objectives
20. What is the character limit for a single Tweet?
Answers: • 140
21. What does CPI stand for?
Answers: • Cost Per Impression
22. Which best describes affiliate marketing?
Answers: • Performance-based marketing that rewards a partner for clicks or conversions
23. Testing two different Calls to Action to see which perform better is called:
Answers: • A/B testing
24. What is niche marketing?
Answers: • Marketing to a target group of users who share common characteristics and are likely to buy your products
25. Among following which option is more likely to drive genuine traffic to your website?
Answers: • Optimizing PPC Campaigns on Google adwords
26. What do you need to add to an image for a search engine to "see" it"
Answers: • Alt tags
27. What type of marketing is blogging considered to be?
Answers: • Content marketing
28. What is the process search engines use to find content and make it available to users via search results?
Answers: • Indexing
29. Which of these is NOT a marketing call to action?
Answers: • Love what you do
30. Where can keywords be placed for search engine optimization?
Answers: • All of these
31. Which of these describe geo-targeted marketing?
Answers: • Marketing ads that only appear to users in a specific region.
32. What is SEM?
Answers: • Search Engine Marketing
33. What is a CMS?
Answers: • Content Management System
34. Often referred to simply as Blogger, which of the following is Google's blogging platform?
Answers: • Blogspot
35. CTA stands for...
Answers: • Call To Action
36. Which of these is a characteristic of drip marketing?
Answers: • All of these
37. True or False? Setting up a Mobile Redirect and using Mobile CSS are effective ways at optimizing your site for mobile viewers.
Answers: • True
38. What is B2B marketing?
Answers: • Business to business
39. Which metric can you track with Facebook Ads?
Answers: • All of these
40. Which of the following provides a form of paid advertising?
Answers: • Google AdWords
41. What is a floating ad?
Answers: • An ad that moves across the screen as the user scrolls
42. What does SEO stand for?
Answers: • Search Engine Optimization
43. What are the benefits of social media marketing?
Answers: • All of these
44. What is Google Analytics used for?
Answers: • All of these
45. Which of these is an advantage of email marketing?
Answers: • All of these
46. Blogging is best used for:
Answers: • All of these
47. What does PPC stand for?
Answers: • Pay Per Click
48. Which of these is a type of online marketing?
Answers: • All of these
49. Which analytics does Twitter Ads specifically provide?
Answers: • Follower growth chart
50. Which of the following does NOT provide certified Twitter analytics?
Answers: • Google
51. What is the maximum animation loop length when marketing on LinkedIn?
Answers: • 30 seconds
52. Google Analytics can be used to directly track performance of
Answers: • Mobile Apps & Websites
53. What is the top tool used in inbound marketing campaigns?
Answers: • Content
54. What is the time limit for videos recorded on Instagram's video service?
Answers: • 15 seconds
55. Assisted Conversions Report in Google Analytics can be found under
Answers: • Multi-Channel Funnels
56. ASO stands for
Answers: • App Store Optimization
57. What is the time limit for videos recorded on Twitter's Vine service?
Answers: • 6 seconds
58. What two halves make up the engagement metric?
Answers: • Positive & negative engagement
59. What two halves make up the engagement metric?
Answers: • Positive & negative engagement
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