1. How is Twitter amplification measured?
Answers: • number of retweets per tweet
2. Testing two different CTA designs to see which one performs the bests is known as:
Answers: • A/B testing
3. What are marketing analytics industry benchmarks?
Answers: • industry standard marketing metrics that allow you to track your performance compared to others
4. What does ROAS typically stand for?
Answers: • Return on Ad Spend
5. CPI stands for "cost per initiative."
Answers: • False
6. How is email subscriber-retention-rate measured?
Answers: • # subscribers – bounce backs – unsubscribes / # subscribers
7. What does the term indexed pages refer to?
Answers: • number of pages on your site that have received at least one visit from organic search
8. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as?
Answers: • ROI
9. What is the most important thing to consider in defining a marketing campaign?
Answers: • your target audience and goals
10. What does GRP stand for?
Answers: • Gross Rating Points
Answers: • number of retweets per tweet
2. Testing two different CTA designs to see which one performs the bests is known as:
Answers: • A/B testing
3. What are marketing analytics industry benchmarks?
Answers: • industry standard marketing metrics that allow you to track your performance compared to others
4. What does ROAS typically stand for?
Answers: • Return on Ad Spend
5. CPI stands for "cost per initiative."
Answers: • False
6. How is email subscriber-retention-rate measured?
Answers: • # subscribers – bounce backs – unsubscribes / # subscribers
7. What does the term indexed pages refer to?
Answers: • number of pages on your site that have received at least one visit from organic search
8. Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as?
Answers: • ROI
9. What is the most important thing to consider in defining a marketing campaign?
Answers: • your target audience and goals
10. What does GRP stand for?
Answers: • Gross Rating Points
