Accounts Level :
Q: When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?
A: These can not be edited once the account is set up.
Q: Which settings are specified at the Account level in AdWords?
A: Email address, password, and billing information.
Q: What happens to the rest of your Google products if you change your password for AdWords?
A: The new password will be required to log in to all other Google products.
Ads
Q: Your ad includes the phrase, “Your friend has a crush on you. See who!” and it gets disapproved. Why?
A: AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.
Q: What is the formula for ad rank on the Search Network?
A: Maximum Cost Per Click X Quality Score.
Q: What is the best way to achieve the top position in paid search results?
A: Improve the Quality Score and raise the Cost Per Click.
Q: How should you check to see if your ads are still running on Google?
A: Use the Ad Preview and Diagnosis tool.
Q: Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?
A: By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.
Q: Why should you identify special offers before building an AdWords campaign?
A: In order to create compelling text for your ad creatives.
Q: When setting up a Google AdWords Account, why should you choose your currency and time zone carefully?
A: These can not be edited once the account is set up.
Q: Which settings are specified at the Account level in AdWords?
A: Email address, password, and billing information.
Q: What happens to the rest of your Google products if you change your password for AdWords?
A: The new password will be required to log in to all other Google products.
Ads
Q: Your ad includes the phrase, “Your friend has a crush on you. See who!” and it gets disapproved. Why?
A: AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests.
Q: What is the formula for ad rank on the Search Network?
A: Maximum Cost Per Click X Quality Score.
Q: What is the best way to achieve the top position in paid search results?
A: Improve the Quality Score and raise the Cost Per Click.
Q: How should you check to see if your ads are still running on Google?
A: Use the Ad Preview and Diagnosis tool.
Q: Why should you use the Ad Preview and Diagnosis tool to check if your ads are live and running on Google?
A: By searching for keywords that trigger your ad, you can rack up impressions without clicks, which may lower your Click-Through Rate, which may prevent your ad from appearing as often as it is eligible.
Q: Why should you identify special offers before building an AdWords campaign?
A: In order to create compelling text for your ad creatives.
