1. True or False? A news release calendar is vital tool for public relations.
Answers: • True
2. What is the practice of crisis communications?
Answers: • It's a form of PR that focuses on containing and/or clarifying any negative, or potentially negative news about a company, product, service or person.
3. A retweet or a "like" on Facebook is a form of:
Answers: • Engagement
4. Which one of these is an important aspect in public relations?
Answers: • Maintaining relationships
5. In an emailed press release, the subject line should contain:
Answers: • The press release headline.
6. A press release's "angle" is defined as:
Answers: • A way of looking at your information that reporters and readers may find interesting.
7. What is a mailing list?
Answers: • a collection of names and addresses used by an individual or an organization to send material to multiple recipients
8. Press releases should NEVER include:
Answers: • All of the above are appropriate for a press release.
9. Adding search engine optimization keywords to your news release will:
Answers: • Increase the likelihood of your release being found on search engines.
10. The best to do in a crisis situation is...
Answers: • Be up front and truthful with the information.
Answers: • True
2. What is the practice of crisis communications?
Answers: • It's a form of PR that focuses on containing and/or clarifying any negative, or potentially negative news about a company, product, service or person.
3. A retweet or a "like" on Facebook is a form of:
Answers: • Engagement
4. Which one of these is an important aspect in public relations?
Answers: • Maintaining relationships
5. In an emailed press release, the subject line should contain:
Answers: • The press release headline.
6. A press release's "angle" is defined as:
Answers: • A way of looking at your information that reporters and readers may find interesting.
7. What is a mailing list?
Answers: • a collection of names and addresses used by an individual or an organization to send material to multiple recipients
8. Press releases should NEVER include:
Answers: • All of the above are appropriate for a press release.
9. Adding search engine optimization keywords to your news release will:
Answers: • Increase the likelihood of your release being found on search engines.
10. The best to do in a crisis situation is...
Answers: • Be up front and truthful with the information.
