Here you will find all the answers of Upwork Advertising Skills Certification test of Sales and Marketing Category, please press CTRL + F to find your desired answers of the test questions.
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Upwork Advertising Skills Certification Test Answers - Part 2
1. What does a campaign mean?
Answers: • None of the above
2. If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.
Answers: • Brand recall share
3. Which of the following is true about infomercials?
Answers: • They help to create brand awareness only
4. Where are the Press Kits used as a promotional activity?
Answers: • At a press conference
5. Which of the following options refers to last minute advertising?
Answers: • Surrogate advertising
6. When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.
Answers: • interactive agency
7. In advertising a short, introductory headline above the main headline but in smaller type is called:
Answers: • Overline/Eyebrow
8. What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?
Answers: • Brand franchise
9. Copywriters are people who read, write and create ______.
Answers: • All of the above
10. In the terminology of advertising, 'Standard Agency Protocol' means:
Answers: • How an agency likes to operate
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Upwork Advertising Skills Certification Test Answers - Part 2
1. What does a campaign mean?
Answers: • None of the above
2. If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________.
Answers: • Brand recall share
3. Which of the following is true about infomercials?
Answers: • They help to create brand awareness only
4. Where are the Press Kits used as a promotional activity?
Answers: • At a press conference
5. Which of the following options refers to last minute advertising?
Answers: • Surrogate advertising
6. When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.
Answers: • interactive agency
7. In advertising a short, introductory headline above the main headline but in smaller type is called:
Answers: • Overline/Eyebrow
8. What is a brand said to have achieved when its recognition builds to a point where that brand enjoys a critical mass of positive sentiment in the market place?
Answers: • Brand franchise
9. Copywriters are people who read, write and create ______.
Answers: • All of the above
10. In the terminology of advertising, 'Standard Agency Protocol' means:
Answers: • How an agency likes to operate
