Q1. What is A/B testing?
a. Testing two products to see which one sells more.
b. Using two version of an ad, measuring results to see which one is more effective.
c. Testing 2 products to see which one sells more.
d. Using 2 version of an ad to see which one has less bounce rate.
Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns?
Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns?
a. It helps with ad placements.
b. It is required.
c. It helps drive affiliate sale.
d. Costs of clicked links can add up quickly if not limited.
Q3. What is meant by “White hat”?
a. When marketers show up for work wearing white hats.
b. Dishonest techniques for gaining higher rankings.
c. Ethical and honest methods of increasing page rankings.
d. Software used to increase rankings.
Q4. How should a company allocate its marketing budget among the various methods of internet marketing?
a. Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
c. Haphazardly
d. Spent most on email marketing
Q5. What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding, creates awareness and a connection with potential clients
c. It gives people a chance to opt out of ever talking to your company
d. Required by law.