Upwork Internet Marketing Test Answers - Part 1

Q1. What is A/B testing?

a.       Testing two products to see which one sells more.

b.      Using two version of an ad, measuring results to see which one is more effective.

c.       Testing 2 products to see which one sells more.

d.      Using 2 version of an ad to see which one has less bounce rate.

Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns?

a.       It helps with ad placements.

b.      It is required.

c.       It helps drive affiliate sale.

d.      Costs of clicked links can add up quickly if not limited.

Q3. What is meant by “White hat”?

a.       When marketers show up for work wearing white hats.

b.      Dishonest techniques for gaining higher rankings.

c.       Ethical and honest methods of increasing page rankings.

d.      Software used to increase rankings.     

Q4. How should a company allocate its marketing budget among the various methods of internet marketing?

       a.       Depends on the company and what is most effective for its business

       b.      Spread evenly among the methods chosen

       c.       Haphazardly

       d.      Spent most on email marketing

     Q5. What is the purpose of sending a monthly newsletter?

       a.       It creates work for employees at the company

       b.      It builds branding, creates awareness and a connection with potential clients

       c.       It gives people a chance to opt out of ever talking to your company

       d.      Required by law.

Upwork Internet Marketing Test Answers - Part 2

Why would a firm employ guerilla web marketing?

a. It is guaranteed to work

b. It allows greater flexibility

c. Its gives the firm more control over its marketing budget

d. It is unconventional and can often leave a lasting impression on potential customers

What is meant by “niche marketing”?

a. Targeting a broad based group of people

b. Targeting a very specific demographic

c. Advertising on the television

d. Advertising only online

How can a podcast be used to drive customers to a website?

a. By only hosting the podcast on the website

b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information

c. By making the podcast a premium one which costs money

d. By telling the listeners that they need your product

What is “cost per customer acquisition”?

a. The amount a company pays a customer to try their product

b. The average cost of marketing spent per new customer

c. The cost of marketing staff

d. The cost to beat competitors

How can supplemental materials be delivered to the podcast listener?

a. Embedded into the audio file

b. Files can be made available for download along with the link to the podcast

c. The listener has to go to a special site only during the podcast

d. The listener must pay for any additional materials